Re-Branding OVIVO to OVIO Wellness & New Product Launch


Listening to the growing health market and our valued customer base prompted us to review our old OVIVO brand name and finally convinced us to refresh it to OVIO Wellness.

A couple of reasons helped us along: we are rapidly expanding into International markets and we also noticed that many of our customers were struggling with the pronunciation – the multiple V’s were causing tongue tangos everywhere.

We found that most people were pronouncing our supplements as OVIO and came to realise that this was a lot more pleasant on the tongue… so we listened and chose to rebrand our Olive Leaf products as OVIO.

Plus it is a cheeky play on the Italian word ‘ovvio’, which means ‘OBVIOUS’! We thought it was obvious and a perfect match!

New Products – Olive Leaf Soft Drinks

The brand evolution also coincides with our exciting launch of our new great tasting ‘Feel-good Olive leaf’ soft drinks range which will officially be unveiled in London this weekend, at the Natural and Organic Products Expo (NOPE) in the ExCel Centre on 19-20 April.

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