Listening to the growing health market and our valued customer base prompted us to review our old OVIVO brand name and finally convinced us to refresh it to OVIO Wellness.
A couple of reasons helped us along: we are rapidly expanding into International markets and we also noticed that many of our customers were struggling with the pronunciation – the multiple V’s were causing tongue tangos everywhere.
We found that most people were pronouncing our supplements as OVIO and came to realise that this was a lot more pleasant on the tongue… so we listened and chose to rebrand our Olive Leaf products as OVIO.
Plus it is a cheeky play on the Italian word ‘ovvio’, which means ‘OBVIOUS’! We thought it was obvious and a perfect match!
The brand evolution also coincides with our exciting launch of our new great tasting ‘Feel-good Olive leaf’ soft drinks range which will officially be unveiled in London this weekend, at the Natural and Organic Products Expo (NOPE) in the ExCel Centre on 19-20 April.